This week’s notable new products saw brands launching vegetarian versions of on-the-go breakfast food, reinventing the classic PB & J sandwich and shaking up salad toppings. Check out the gallery for new items from Lightlife and Cleveland Kitchen as well as a rebrand from Harvest Snaps.
Allergen-friendly snack brand Harvest Snaps has rebranded its Crunchions line with a new look and name, Crunchy Loops. The redesigned packaging features a prominent Harvest Snaps logo, creating a more cohesive look across the brand, and a “gluten free and powered by plant protein” label that helps consumers identify the on-trend attributes, according to the brand. Crunchy Loops are available in Kick’n BBQ, Sour Cream & Onion, and Tangy Sweet Chili flavors for $7.47 per bag.
MorningStar farms has unveiled its newest vegetarian-friendly creation, the Incogmeato Pancake and Sausage on a Stick. The new offering “has a sweet and fluffy pancake exterior that perfectly complements the savory plant-based sausage within” and contains 72% less fat than its traditional counterpart, according to the brand. The on-the-go breakfast item is now available in retailers nationwide for $6.49.
Los Angeles-based Chubby Snacks has announced the launch of two new SKUs, the Peanut Butter & Grape Jam sandwich and the Almond Butter & Grape Jam sandwich. Like Chubby’s existing blueberry jam and strawberry jam sandwiches, the new grape jam offerings are cut into the brand’s signature cloud shape. Chubby Snacks Peanut Butter & Grape Jam and Almond Butter & Grape Jam are currently available online for $32.99 per 8-pack.
Fermented food brand Cleveland Kitchen has added a spring seasonal kraut to its lineup, High Thymes. Formulated with heirloom carrots and fresh thyme from the brand’s gardens, Cleveland Kitchen High Tymes kraut is now available at Sprouts Farmers Market stores nationwide.
New brand Kooshy is looking to reinvent a classic salad topping with the launch of its vegan sourdough croutons. Made with organic flour, the new lineis currently available in four flavors: Poco Picanto (lime + aji amarillo chile), French Toast (maple + saigon cinnamon), Almost Naked (EVOO, salt + pepper) and Mambo Italiano (garlic, basil + parmesan). Kooshy croutons are available for $4.99 per 5 oz. bag.
As the plant-based protein category continues to grow, Lightlife has announced the launch of its new Plant-Based Chicken Breasts and Plant-Based Chicken Strips. Made with pea protein, the Breasts and Strips offer nine and six grams of protein per serving, respectively. The brand uses high-moisture extrusion to deliver a juicy texture similar to traditional chicken, according to a press release. The new items can be found in the frozen meat section of Publix and in the produce section of Whole Foods Market.