Beyond vegan food, Pure Grit is doing everything it can to lower its impact.
“We are doing a few things: compostable products, real silverware in-store, and optimizing recipes to prevent food waste,” Fitzmaurice tells us. “We have partnered with Los Angeles based sustainable fashion brand Canava for our uniforms and merchandise. They make world-class, functional, lasting products by upcycling material, repurposing and recycling fibers and more.”
It won’t be open for Earth Day 2022, but Earth Day 2023, she says, will involve a celebration.