Based on the photo posted by @traderjoeslist, the new Trader Joe’s vegan Brioche loaf is just like regular brioche — but vegan. On its website, Trader Joe’s describes the bread as “soft and mildly sweet, with just the kind of light and tender crumb texture that brioche is celebrated for.” Instead of regular eggs and butter, it’s made with egg alternative and a blend of plant-based butters, including sunflower oil, coconut oil, and cocoa butter.
At $3.99 per package, each pre-sliced loaf comes with 10 slices — each of which clock in at 150 calories — that the brand claims are as good for sandwiches as they are for French toast, regular toast smeared with your choice of topping, bread pudding, and any number of other uses.
One Instagrammer who has tried it called it “surprisingly good.” While many shoppers are excited about the new release, some are wary about how many ingredients it contains. And even more folks in the comments section are begging Trader Joe’s to also come out with a gluten-free Brioche loaf for those who don’t consume wheat products.