TikTok’s butter board trend began with recipe developer Justine Doiron. In her viral video of the shareable snack, she asked viewers, “Have you heard of a butter board?” “I want to make them the next charcuterie board,” she said, clarifying that her goal isn’t to eliminate meat and cheese boards, but to create something new.
A butter board is exactly what it sounds like: a serving tray slathered with butter and adorned with all manner of edible goodies. Doiron uses honey, edible flowers, and “lots of lemon zest” to make hers, but any arrangement of sweet or savory ingredients can be employed.
In a bid to further update the shareable board concept, Whole Foods took the butter board idea and made it vegan. In a Twitter post, the chain asserted that the “vegan cream cheese board is the new butter board,” showing off a slathering of Miyoko’s Creamery plant-based cream cheese laden with grated vegan parmesan, preserved bell peppers, chopped pecans, and honey. Finally, it’s eaten with toasted bread. Though this hot take on the butter board may not set the world on fire, it’s a creamy appetizer that avoids animal products, allowing vegans to get in on the dippable fun.