In February, the brand launched the Ultimate Queen Collection catering to consumers with deep skin tones.
In addition to offering a vegan and cruelty-free range of products, the collection aims to reduce the environmental impact on the planet. The palettes, lipsticks, facial mist and paint are all created with recycled materials, minimizing existing waste.
To further celebrate the release of the film and as part of the Avatar: The Way of Water “Keep Our Oceans Amazing” campaign, Disney, Avatar and NYX Professional Makeup are inviting fans to take part in celebratory experiences that support The Nature Conservancy, a global environmental nonprofit organization. Fans are encouraged to participate in a fun social media challenge which supports the collaboration. Now through February 28, 2023, for every social media post using #NYXCosmeticsForAvatar, #KeepOurOceansAmazing and #AvatarTheWayOfWater, NYX Professional Makeup will donate $1, up to $50,000, to The Nature Conservancy and its efforts to protect 10 of our oceans’ amazing animals and their habitats.
“As a beauty brand known for launching the boldest pro-level pigments, we’re thrilled to collaborate with 20th Century Studios’ Avatar: The Way of Water to help bring the vibrant and colorful world of Pandora to life through this unique collection,” said Yann Joffredo, global brand president of NYX Professional Makeup. “In conjunction with the Avatar: The Way of Water “Keep Our Oceans Amazing” campaign and The Nature Conservancy’s mission to conserve the lands and waters on which all life depends, we pride ourselves in offering mindful cruelty-free and vegan formulas as part of our pledge to take responsibility and offer conscientious products. We are excited to marry these critical initiatives and support another cause that aligns with our core values.”