The Violife Vegan Blue has been debuted by the Upfield-owned vegan cheese brand as a product perfect for consumers to choose as a way to enhance charcuterie boards or recipes. The vegan-friendly product is formulated with a nut-free recipe that uses spirulina to create a veiny appearance that will call to mind Danish blue cheeses. The plant-based product is being launched in the UK where consumers can pick it up from Tesco locations for £3.25 per block.
Head of Violife Northern Europe Victoria Slater spoke on the new Violife Vegan Blue product saying, “At Violife, we’re focused on helping our customers celebrate with new flavours and textures, especially during the festive period. Our new Celebration Platter, including the innovative Vegan Blue, is a perfect addition to any Christmas cheese board.”
