Heinz launches vegan versions of its classic cream of tomato soup and baked beans with sausages
- Heinz has launched vegan creamy tomato soup and beans with sausages
- New products are additions to its range, and don’t replace traditional versions
- Brand manager said ‘sorry it’s been such a long time coming’ to excited fans
- Launch comes ahead of Veganuary, which sees people trying a plant-based diet
Heinz has released vegan versions of two of its classic products in the UK – its creamy tomato soup and baked beans with sausages.
According to the canned food giant, its new plant-based offerings boast the same flavour as their traditional counterparts – but without any animal-derived ingredients.
It says the release follows calls made by ‘numerous fans’ over the years, as plant-based diners requested vegan versions they too could enjoy.
Now, after years of recipe development, the products (which are additions to the range, and not replacements) are available from today via Ocado, and will launch in Sainsbury’s on January 8.
Heinz has expanded its range, adding two veganised versions of classic recipes, including an animal ingredient-free Creamy Tomato Soup (pictured)
Discussing the launch, Manel Jordao, Brand Manager at Heinz, said: ‘Since 1869, Heinz have been at the heart of food innovation and our founder, Henry J. Heinz, was truly one of the first plant-based food pioneers.
‘Not only did he develop some of his first products from ingredients grown in his mother’s garden, iconic products like Heinz Tomato Ketchup and Heinz Beanz have always been plant-based from the start.’
He described Heinz Cream of Tomato Soup and Heinz Beanz and Sausages as ‘most loved classic varieties’, and said the brand is ‘continuing to honour Henry’s legacy’ by offering the new versions.
‘We’re sorry it’s been such a long time coming but trust us when we say they’ve been well worth the wait. And just in time for Veganuary too,’ he concluded.
As well as launching a vegan version of its Cream of Tomato soup, Heinz is adding Beans with vegan sausages (pictured) to its canned food range
The launch comes ahead of Veganuary, an annual initiative which supports people as they try a plant-based diet throughout January.
Speaking about Heinz’s timely release, Dr. Toni Vernelli, International Head of Communications and Marketing at Veganuary, said: ‘This is SUCH exciting news.
‘These products are British staples and our participants have consistently told us they would love vegan versions so it’s wonderful to see Heinz responding to this growing demand for plant-based options.
‘Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people or animals. And our job is made much easier when people can simply choose vegan versions of their favourite foods. Thank you, Heinz.’
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