McDonald’s has announced it will be launching a new vegan burger – with social media users branding the sandwich a ‘game changer’.
The Double McPlant, which will be available in all restaurants across the UK and Ireland from January 4, boasts two vegan patties from plant-based brand Beyond Meat.
McDonald’s says its extra large new sandwich is for vegans, flexitarians and meat-eaters alike to enjoy, and features a sesame bun, mustard, ketchup, sandwich sauce, fresh onion, pickles, lettuce, tomato and vegan cheese that ‘tastes just like [its] iconic cheese slices’.
It is vegan certified and cooked separately from other McDonald’s burgers and sandwiches, using dedicated utensils.
McDonald’s is launching a new vegan burger – the Double McPlant (pictured) which boasts two plant-based patties from Beyond Meat
The chain’s latest development follows the launch of its McPlant burger, which the brand says took three years to develop, and has ‘proved wildly successful with customers’ since its launch in September 2021.
Following the launch of the McPlant, fans have been clamouring for the fast food giant to double-up and offer a bigger meat-free option.
Ahead of the news, one fast food lover took to Twitter to write: ‘McDonald’s really needs to make a double McPlant.’
And one branded the double-up version a ‘game changer’, writing: ‘Double McPlant is a game changer. I’ve really enjoyed it the couple of times I’ve had it, but it’s just not big enough.’
Fans have been clamouring for the fast food chain to launch a Double McPlant (pictured) since it released its single-patty version of the sandwich in 2021
Another said: ‘Apparently mcdonalds are bringing out a double mcplant in January, drunk me can’t wait to devour that.’
The new sandwich follows the success of McDonald’s McPlant, which it released last year.
Before its nationwide rollout, the McPlant – its first ever plant-based burger – was trialed in 10 restaurants in Coventry from September, then a further 250 stores from October before being rolled out nationwide this January.
McDonalds UK & Ireland spent three years on research and development before unveiling their plant-based offering.
Fast food fans have been calling on the chain to release an extra large version of its McPlant for some time
Announcing the new option, Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: ‘We’re so pleased to be finally launching McPlant in the UK and Ireland.
‘As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.
‘We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.
The Double McPlant (pictured) features a sesame bun, mustard, ketchup, sandwich sauce, fresh onion, pickles, lettuce, tomato and vegan cheese that ‘tastes just like McDonald’s iconic cheese slices’
‘Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.’
The McPlant is aimed at so-called flexitarians – those who follow a semi-vegetarian lifestyle – rather than vegans.
Ethan Brown, of Beyond Meat, said the deal with McDonald’s was ‘an exciting milestone’ for the firm.
‘We will combine the power of Beyond Meat’s relentless approach to innovation with the strength of McDonald’s global brand to introduce new plant-based menu items,’ he added.
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