Cue 2 Unlimited’s “Get Ready for This.”
“I can’t believe it’s been 22 years. It feels like we shot it last week,” said Williams in a recent Zoom interview with Happi. “The craziness is that it’s still a pop culture phenomenon. People still love it. They’re dressing up like the Clovers for Halloween. It’s still, after 22 years, a special movie, and we are so thankful that people fell in love with this movie…We couldn’t ask for a better movie to be a part of.”
BEI—which stands for Beautiful Elegant Icon—includes a range of highly-pigmented vegan and cruelty-free nail polishes along and long-wearing glosses.
“Feeling glamorous and special—I just want women to feel like that when they wear the product,” said Williams.
Spirit Fingers are Golden
Movie fans can polish their “spirit fingers” with Bring It’s two shades—an intense, vibrant orange and electric yellow, both of which match the girls’ personalities and Clover uniform. Williams likens the orange hue, called Bring It Brandi, to her optimistic personality and a setting sun that’s not too strong; the kind she and consumers would “want to be in.”
“That’s what nail polish is about—a form of self-expression. Being creative, expressing your personality like there’s no rules. This matches me like ‘I’m cool, calm, collected, but I have an edge and a spunk to it,’” explained Williams. “Sharmari’s is super bright, super fun, super off the chain—that’s her personality. She’s always up, always wants to have a good time, super energized. That’s what the yellow [represents].”
Williams likes to embellish her acrylic nails with jewels applied by her nail technician, an accessory she hopes to add to her nail polish line in 2023.
More Than Nails
The Bring It On collection also includes a long-wearing lip gloss, a relatively new product for the brand. BEIPolished currently offers five lip colors available with matching nail polishes.
“I wear this stuff every day,” said Williams about the lip color. “I don’t have to reapply it a million times. You can eat, drink with it, and you’ll still have it on. It’s not super sticky. It’s kissable; you can kiss your boo and he won’t be like ‘what is this? Get this off of me.’”
Williams said BEIPolished plans to expand its lip offerings, including a full gloss line timed for Valentine’s Day 2023.
“It’s all about self-love and self-care, and if putting nail polish on makes you feel like a million bucks, then do it. And that’s what I want people to feel when they wear BEIPolished,” Williams said.