Rimmel London‘s first clean and vegan mascara in its color cosmetics collection, is said to deliver volume and length to lashes. Formulated with organic shea butter and biotin, the new mascara conditions and lengthens lashes from base to tip, according to Rimmel.
The sustainable bio-based brush helps to separate lashes for an overall eye-opening effect as well. The new mascara is available in mass market retailers now.
The sustainable bio-based brush helps to separate lashes for an overall eye-opening effect as well. The new mascara is available in mass market retailers now.
Rimmel’s new product joins parent company Coty‘s expanding vegan beauty porfolio including Kylie Cosmetics and CoverGirl, as reported in Happi.