Swizzels has expanded its range of vegan products to tap into demand during Veganuary and beyond.
The brand has introduced six new products to its vegan range: Minions Tropical chew bag, Minions 15p chew bars, a redesigned Variety bag range (Scrumptious Sweets, Luscious Lollies and Curious Chews) and the Party Mix tub. These join its existing range of vegan-friendly sweets.
Swizzels is also in its fourth year of running a consumer marketing campaign in support of Veganuary, with the key focus message: “All These, All Year, All Vegan”, to promote its range of vegan confectionery.
Holly Drescher, Brand Manager at Swizzels, said: “As more and more people are becoming conscious of their eating habits and switching to a vegan diet, we are keen to continue to create products that everyone can enjoy, no matter their lifestyle.
“We want Swizzels fans to feel confident they can still enjoy a sweet treat with a wide range to choose from and that they’re available all year round, not just for Veganuary.”